I am sure most of you remember the video I produced for Julia Moulden for the launch of RIPE, her book about finding new passion after you turn 50. She called my video her “book trailer” and gave me a lot of exposure because it was added to her column on Huffington Post every other week. Since uploading it 6 months ago I almost reached 2,000 views and 36,778 loads on vimeo statistics. If you don’t know what I am talking about read my blog post about the “behind-the-scenes” of the RIPE book trailer.

Julia called me back a while ago to do a few new announcements about what is going to happen with RIPE in fall 2011.  We shot this short video in her kitchen with some very nice natural lighting from a big window that was covered with a white blind and gave a very soft diffusion.

Julia wore hear signature-black-outfit again which was a very nice contrast with the white background and the green books. Additionally it reflected Julia’s love of simplicity which was also the reason why I wanted to include the mobile that was hanging above her dining table. I am very happt that in the edit I was able to use one single pin as a metaphor for the individual and then the whole mobile becomes a symbol for the growing global community of people who become “ripe”.

And Julia is creating a space for this community to connect with others as well as with her to learn from each other and get inspired. She started blogging and there are more exciting things happening which will be announced on her website juliamoulden.com.

EQUIPMENT USED:
- Canon T2i (with Magic Lantern)
- Canon 50mm f/1.4 + Canon 28mm f/1.8
- Zoom H1 + Audio Technica Lav Mic
- Manfrotto 561 Monopod

Related posts:

1. Julia Moulden’s RIPE book trailer
2. A Toast to Social Entrepreneurship
3. 2-minute-food-porn – Glo & Rico’s Soiree

Jan Keck | No Comments | Cinematography, Corporate Video, Documentary, Toronto